With Snapchat parent Snap hurtling toward an IPO expected to take place in the first quarter of 2017, the company has apparently bolstered its AR capabilities. A report published in the Times of Israel cites website Calcalist as saying that Snap has purchased Israeli AR firm Cimagine for a price in the range of $30 million to $40 million.The purchased company currently has 20 employees, and that head count will rise after the deal closes. One of the things that Cimagine offers is the ability to virtually move furniture around a room to see the best location for it. Because it is done using ...
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