Ultra Mobile outs Data My Way: control loading speeds and combat those pesky autoplay vids

Ultra Mobile, a virtual operator that piggybacks off T-Mobile's Un-carrier network, has been growing leaps and bounds lately, as its tailor-made offerings have become ever more enticing the few years of existence. It caters to those who call abroad frequently, as it offers cheap or free international calling and text, so it is very popular among Hispanics and expats living in the US.

Its newest offer is called Data My Way, and lets Ultra Mobile and Univision Mobile subscribers pick three tiers - "Super Saver," "Optimized," and "Full Speed." The premise is that ...