Apple denies report claiming only 3% of Super Mario Run players bought the game

Super Mario Run recently hit the 90 million downloads mark in the App Store, but that doesn't mean that everyone bought the game. In fact, the percentage of players who've decided to pay for the game after finishing the free levels is smaller than you might think.

Analytics firm NewZoo was recently cited by The Wall Street Journal as claiming Nintendo's Super Mario Run has generated around $30 million in gross revenue.

Since the game costs $9.99 and Super Mario Run has more than 90 million downloads, it means that about 3 million players have bought the game. ...