The rise of Apple started with the iPod. The portable music player brought music back into people's lives, but then something even more important happened: Apple launched the iPhone, the famous 3-in-1 device that combined features of an iPod, an internet communicator and a regular telephone.
The combination of a touch interface with all of your music on board changed not only the way people listen to music, but also the way people interact with music, the way people create music.
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