
Lost in the shuffle during the week was a brief announcement made by T-Mobile CEO John Legere on his Twitter account. It turns out that T-Mobile will shell out the big bucks to advertise during next week's Super Bowl game between New England and Atlanta. Last year, the carrier's Super Bowl ads starred Drake. For the 2014 game, you might recall that Tim Tebow (obviously the first name that comes to mind when you think smartphones) was the focus of the carrier's spots.
Fox is charging between $5 million and $5.5 million for a 30-second ad. Considering that approximately 115 million will be ...
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