Google has had... bad luck... when it comes to chat apps. The company has tried a number of different options (probably too many) and we're at the point where even when Google makes a really good chat app (and to be fair, Google Allo is a very good chat app), no one really cares because everyone has already dug in on whatever their chat app of choice is (mainly WhatsApp, Facebook Messenger, or iMessage).
So, even though Allo is a great app and Google has put in a lot of work (did you know it's already on version 6?), the app hasn't caught on because if no one you know uses it, ...
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