Wednesday, 26 April 2017

Lenovo's ZUK Mobile sub-brand is being killed, less than two years after its debut

We've known for some time that Lenovo was looking to shift its mobile business strategy, or at least the way it's branded – as it currently stands, the company sells phones under three different names: Moto, Lenovo, and ZUK Mobile. Up until now, that is – it appears that, as part of this internal shift, the youngest of the three brand names will be killed off entirely.

ZUK started its brief life less than two years ago, and released a total of five devices, the latest of which was last year's ZUK Edge. The move doesn't seem to have been motivated by financial reasons, as ...

No comments:

Post a Comment