On S8 announcement day, Samsung took over Times Square

Samsung has really been investing heavily into marketing for the past years. After all, in order to make it in this oversaturated and highly competitive market, you not only need to have a great product, but ensure that the potential customers are aware of it. With the Galaxy S8's announcement, Sammy went extra flashy.

On March 29th, the day of the Galaxy S8 and S8+'s announcement, Samsung staged a takeover of New York City's Time Square. All the screens in the commercial hub went blue with footage of a whale, peacefully swimming from one of the displays to another. The words Galaxy S8 and ...