Tuesday, 4 April 2017

Samsung spent $10.2 billion to get you to buy the Galaxy S7 and other S-stuff last year

Samsung is notorious for its huge marketing spending, but fellow Korean big shot LG is catching up each year. Still, there's a lot of spending LG has to do before the $1.6 billion it scrounged together in 2016 touches Samsung's $10.2 billion.

This billion-dollar marketing doesn't include just smartphones, of course, that would be quite desperate! But the two do spend a lot of money to get you to buy their phones, regardless. Industry watchers say Samsung spent most of that money on promoting smartphones like the Galaxy S7 and the ill-fated Galaxy Note 7, while LG promoted "high-end home ...

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