Friday, 26 May 2017

Role reversal: Motorola name in on smartphones while Lenovo fades out

After purchasing Motorola from Google back in 2014, Lenovo decided that it would slowly phase out the Motorola name. But how do you eliminate the name of the company that invented the cellphone? By using the name Moto by Lenovo, the latter was able to inject a bit of Motorola's legacy into Lenovo's` growing popularity in the East. Throw in the iconic batwings logo, and you have a device that still can be recognized as a Motorola product throughout the world.

Take a look at the current Moto flagship, the Moto Z Force. The only identifying marks include the Moto name above the fingerprint ...

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