Ads in VR might soon be a thing, thanks to Google

If you've never heard of Area 120, you're not alone. It's a program by Google that supports small internal teams and helps them build new innovative projects. Area 120 was started in March 2016, and it has yet to prove its worth, but a certain project from the workshop might hold the answer to a very serious question for VR developers.

With VR platforms still being largely unexplored and limited in terms of audience, it's only natural that a lot of developers shy away from them. The fact that solid monetization methods have yet to be defined for VR content doesn't ...