Wednesday, 5 July 2017

Samsung crowned as most trusted brand in Asia for the 6th consecutive year

When one reads the words "Samsung" and "consumer trust," one of the first things that pop into their head is most probably the infamous (and now freshly reborn) Galaxy Note 7. This is not a bad thing — companies should never not be held accountable for their products spontaneously combusting. But it seems the public is now starting to forgive Samsung for the misstep — in Asia, at least.

That is, the company has just been awarded the top spot in market researcher Nielsen's "Asia's top 1,000 brands 2017" survey, which covers most consumer products. And what's more, this ...

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