Sony's next-generation phones will have an entirely new design, company executive confirms

Sony's efforts to design all of its smartphones based on a single set of design principles (officially known as OmniBalance) is certainly impressive, whether you're a fan of the company's devices or not. In an industry where most players radically change their designs almost every year, Sony has consistently chosen to go the "if it ain't broke, don't fix it" route instead.

And while commitment to good design is something that should be applauded, it goes without saying that the smartphone market has gone some interesting places since OmniBalance's introduction. ...