Compared to last year, fewer potential buyers want one of the new iPhone models

Compared to last year, fewer consumers want to buy one of the new iPhone models according to RBC Capital Markets. The securities firm conducted a survey and found that 64% of possible iPhone buyers want an Apple iPhone 8, Apple iPhone 8 Plus or an Apple iPhone X. That compares with last year's survey, which showed that 71% of prospective iPhone buyers wanted an Apple iPhone 7 or Apple iPhone 7 Plus.

RBC has a simple explanation. By not eliminating 2015's Apple iPhone 6s, the tech titan has kept available too many options for possible iPhone buyers to choose from. 4,000 people took the survey, ...