While some consumers might be turned off by the price of the Apple iPhone X ($999 for 64GB, $1,149 for 256GB), yesterday during the launch of the device, Apple CEO Tim Cook made it sound within reach for many. Cook said that the iPhone X can be found priced at $33 a month using an installment plan (we'd love to know the name of that store). The executive added that this is cheaper than buying a coffee at "at one of these nice coffee places." He also pointed out that iPhone X buyers can save as much as $350 by trading in their current iPhone model.
During yesterday's launch of the ...
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