Report: Consumers are now embracing the smartwatch

The other day, we told you that based on IDC's research, 115.4 million wearables shipped last year. A report published today based on IDC data, reveals that last year 32.7 million smartwatches were sold. That is an increase of 60% year-over-year; the average price of a purchased smartwatch was $380. Apple led the way by delivering 17.7 million units of the Apple Watch. Sales of the device surged following the release of Apple's stand-alone Series 3 cellular connected timepiece.

So what's driving consumers to buy smartwatches in increasing numbers? Health-conscious consumers apparently ...