You remember Snapchat's Spectacles, don't you? These are colorful plastic sunglasses that are equipped with a small camera placed by one of the lenses. Pressing a button by the hinge of the glasses will record 10-seconds of video. Press it three times to record a maximum 30-seconds. The video can be shared via email or social media. Priced at $129.99, Snapchat sold over 150,000 Spectacles in its first year, 50% more than the company figured it would sell over that time period. Still, Snapchat took a whopping $40 million loss on the venture.
So what do you do when a new product you ...
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