Thursday, 5 April 2018

Huawei, Xiaomi, and Vivo have big plans for overseas territories

China’s biggest smartphone brands appear to be preparing a big push in overseas territories. The likes of Huawei have made no secret of their plans to one day become the largest smartphone maker worldwide, while competitors such as OPPO, Vivo, and Xiaomi are also pursuing bigger shipment volumes. And, according to sources, it appears overseas markets are key to all brands’ growth strategies in 2018.

Starting off with Xiaomi, the brand is expected to put a heavy focus on India, although other emerging markets will also be central to their strategy of reaching 125 to 150 million shipments. ...

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