HTC has finally explained its choice of the HTC U12+ moniker. The Taiwan-based company’s recent product may have raised some eyebrows due to its name – there’s no regular HTC U12 in the lineup – but, after explaining itself, it appears HTC’s branding choice actually makes sense.
According to the smartphone brand, the company had internal debates in regards to the name, often switching between the HTC U12 and U12+. Ultimately, however, the company decided on the latter variant due to the smartphone’s overall size and direct competitors. After all, the new device is much bigger than most ...
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