Samsung likes to add new color options to its flagship models when sales drop off. Last month, the company announced that in certain markets, it would be offering the Samsung Galaxy S9 and Samsung Galaxy S9+ in Burgundy Red and Sunrise Gold. Yesterday, the Sunrise Gold model became available in the U.S. Now, we don't believe for a moment that someone who has yet to pick up the Galaxy S9 or Galaxy S9+ is going to wake up one morning, and suddenly decide that he needs to buy either handset because of the new color choices. Samsung does this for another reason.
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