
Before getting into this editorial, let's call a spade a spade — copying occurs in just about any industry out there, the smartphone one included. When a device happens to be successful, competitors will quickly adopt its features — some hoping to ride the trend of its successful rival, others attempting to get a good feature and improve upon it further, thus increasing the value of their own product.
For that reason, Apple is often referred to as a trendsetter in the smartphone marketplace. Just look at recent history if you need proof — the iPhone 7 made the black color cool ...
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