Apple gains market share in the US on the back of its iPhone 8 models

Kantar Worldpanel released their latest market share report that gives us insight about the changes in market allocation primarily between Android and iOS. Their combined market share rarely drops below 99% so there's no point in discussing other mobile operating systems.

In the US, Apple's OS saw a significant increase in market share, reaching 38.7% in Q2 2018, 5.9% more than the same quarter last year. 1.2% of that came from Windows' market share, the other 4.7% from Android.

Apple has mostly the iPhone 8 and 8 Plus to thank for those results. Both smartphones were responsible ...