Apple's 2018 iPhones could be more successful than the company's previous three generations

The iPhone X, 8, and 8 Plus sold well, but their sequels could do a lot better

Almost everything is in place for undoubtedly the most highly anticipated smartphone launch event of the fall. Granted, Apple still hasn’t started sending out press invites for next month’s jam-packed hardware shindig. As such, the date is not etched in stone just yet. 

A little confusion also continues to surround the actual commercial release timing of the three new iPhones, as various reputable analysts and trusted insiders claim the lower-cost 6.1-inch ...