Thursday, 23 August 2018

Survey reveals why smartphone users switch platforms

In the musical West Side Story, the street gang called the Jets sing, "When your a Jet you're a Jet all the way, from your first cigarette to your last dying day." And while that type of loyalty still is par for the course among a majority of U.S. smartphone users, a recent survey of 2,500 consumers in the states by PCMag reveals that pricing and user experience are major reasons why those smartphone users who move from one platform to another do so.

18% of survey respondents switched from Android to iOS and 11% left iOS for Android. That means that 71% have stayed ...

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