Monday, 29 October 2018

Initial iPhone XS Max success should help Apple break its ASP record this quarter

The first (unofficial) sales numbers of the colorful iPhone XR are in, but before Apple can tell us whether it considers the cheaper 2018 handset a hit or not, the company is gearing up to finally talk initial iPhone XS demand.

We’re only a few days away from the release of a detailed financial report for the July - September timeframe, and analysts are working overtime in their attempts to anticipate the most important figures.

Those include revenues and profits, as well as the average selling price (ASP) of the Cupertino giant’s mobile device family. The latest J.P. Morgan ...

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