Friday, 2 November 2018

Apple will no longer tell us how many iPhones are sold each quarter

It wasn’t that long ago that Apple liked to brag about the first-weekend sales records of the company’s latest iPhones, but clearly, the mobile industry has gone through a radical transformation over the past few years, prompting a number of strategy changes for almost all major vendors.

Samsung is more focused than ever on its mid-range product portfolio, Huawei is using two different brands to take over the world, LG and Sony Mobile are... slowly dying, while Apple plans to stop reporting unit sales altogether.

That’s hardly a drastic policy revision, making perfect sense ...

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