Apple has launched a new program for active military and veterans' discount in a dedicated section of its website. Different from Apple's educational discounts, it still offers 10% off plenty of new gadgets, including iPhones.
The handsets, for instance, start from just $404 for a brand new iPhone 7, and the new iPhone XR can be had for $674 instead of $749. Needless to say, the largest XS Max has the largest absolute discount, bringing it down to a sub-$1000 price which is unattainable for members of the general public.
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