iOS & Android loyalty hit an all-time high last quarter; 9/10 customers didn't switch

The iPhone XS and Galaxy S9

During the fourth quarter of 2018 a number of manufacturers experience big drops in smartphone sales but according to a new report by Consumer Intelligence Research Partners (CIRP), the operating system had very little to do with it.

Through a survey of 500 consumers based in the US, CIRP determined that nine out of every ten people chose to stick with their current operating system throughout the months of October, November and December. Specifically, a whopping 92% of Android users chose not to switch while ...