Imagine having all the benefits of owning a car without actually owning a car. This is the idea behind an app called Whim, developed by Helsinki based MaaS Global Oy. Currently operating in Helsinki (Finland), Birmingham (U.K.) and Antwerp (Belgium), Whim will provide transportation (via Bloomberg) to those who pay a monthly subscription fee. In Helsinki, a subscription gives members unlimited rides over the public transit system, taxi rides costing less than 10 EUR ($11.03 USD), and cheaper car rentals. An unlimited subscription costs 499 EUR per month, equivalent to $550 USD per month at ...
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