If you can't defeat them, join and help consolidate their . That appears to be the strategy employed by Google in the extremely crowded music streaming landscape, where the search giant is technically competing against Spotify with platforms like and .
But Big G seems far more interested in narrowing the , offering with absolutely no strings attached and joining forces with Spotify yet again to to even more people in the US.
If you haven't already claimed your , you can do so in time for Christmas whether you're just now opening a new Spotify Premium ...
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