Monday, 18 May 2020

Apple might reduce iPhone SE price to bolster demand and potentially undercut Pixel 4a

Apple might cut margins on the already affordable iPhone SE to boost sales and move some iPhone production outside of China, according to a new report. 


The and Apple appears confident that it could with the device. Per investment bank Piper Sandler's analyst Harsh Kumar, Apple is willing to forgo some of its margins on the phone to drive up sales. The iPhone SE apparently has a 54 percent component cost margin, much greater than the company's average product gross margin of 30.4 percent.

In the long run, Apple stands ...

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