Pandora rolls out interactive voice ads to select users

Pandora plans to introduce interactive voice ads and even began alpha testing the feature in December. A few days ago, the company that it launched interactive voice ads into wider public testing.

After several months, Pandora gathered enough data that seemingly confirms voice ads are a good user experience. According to the company, 72% of listeners think that voice ads were easy to engage with, 27% claim they love the ability to use their voice to interact with ads, while 20% more like having the option.

The new feature enables Pandora users to interact with ads using their voice ...