Google considering Android alternative to Apple's anti-tracking feature

Apple will soon add an to iOS and Google could follow suit with its popular Android operating system, despite the and others.
Google's anti-tracking feature for Android will be less stringent
People with direct knowledge of the matter have told that Google is discussing ways to limit data collection and cross-app tracking within Android as part of a wider shift towards user privacy.

The search giant is looking to balance demands from privacy-conscious consumers with the financial interests of advertisers and developers around the world, though, so its feature will be “less strict” ...