Apple Music aims to be more than just a streaming service for artists

The New York Times recently published an interview with Apple Music executives Jimmy Iovine and Larry Jackson. During the interview, the executives discussed where Apple Music's position is in the current music landscape. "We have no interest in being a label," says Apple Music executive Jimmy Iovine. "But we do have interest in making our platform the one that’s best to communicate with the audiences."

Apple Music is known to the public for streaming tunes. But the whole platform is much bigger than that. By explaining to artists that Apple Music is also about marketing an artist, the service ...