Snapchat turns to Lenses to capture advertising revenue

With Snapchat parent Snap about to go public before the current quarter comes to an end, the company will have to start focusing on turning a profit. That means drawing in advertisers, who are always looking to pay top dollar for eyeballs. To deliver these eyeballs, Snap plans on using Snapchat Lenses. These are the AR filters that turn you into a puppy dog with a big tongue and floppy ears, or a motorcycle cop complete with sunglasses.

While the Lenses are pretty cool and do attract users who come to Snapchat to use them, Snap is about to open up the technology for advertisers. According ...