There's no denying that Google's Assistant holds lots of potential with its ability to interpret queries in plain English, but there's still room for improvement ahead of it. Something that should bring the feature to the next level are the so-called Conversation Actions, or simply “actions” as they're more frequently referred to.
Think of these actions as apps for the Google Assistant. The giant enabled them when it opened its Actions on Google platform to third-party developers last December. And as incentive to bring more developers on board, Google announced the Actions on Google contest ...
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