Here is why the Essential Phone exists: 6 principles that make it different from others

A company unveiled a new phone today.

In a world of tens, if not hundred of great devices, the announcement of the Essential Phone, the first handset from the namesake company conceived by Android creator Andy Rubin himself, will feel like one of many in just a few days.

In order for a phone to truly stand out these days, it needs more than just specs: it needs a solid reason to exist.

The Essential Phone, unlike many others, claims to have that reason. It has the why.

And ...