Samsung ISOCELL is the company's new camera sensor brand name

As we speak, a second, less-known Mobile World Congress edition is taking place in Shanghai, China. And while the showfloor is, unsurprisingly, mostly dominated by local brands, even companies like Samsung, which hasn't exactly been having the best time in China recently, are making an appearance. And as part of its showing this year, Samsung has "introduced" its ISOCELL brand of image sensors.

And if this name rings a bell, there's a good reason for that: a technology called ISOCELL has actually existed since 2013, and sensors equipped with it have ...