Apple is seeking a price cut of nearly 10% for Samsung's OLED displays

Apple is reportedly seeking a price cut from Samsung on the price of OLED panels. Apple’s first device to sport an OLED display, the iPhone X, has so far seen much weaker demand than initially anticipated, which has forced Apple to cut orders by up to 50%. One of the main reasons behind this, unsurprisingly, is reportedly the high price of the smartphone.

Now, despite recent reports that claimed Apple’s next flagship devices would be even more expensive than the company’s current iPhone X, Apple appears to be negotiating a near-10% price cut with Samsung in the hope of cutting costs which, ...