Wednesday, 25 April 2018

Apple may have already lost against Google and Amazon in the smart speaker race


In a Deutsche Bank investor note, analysts from the financial service company claim that Apple has missed the mark by a large margin with the HomePod. The report estimates that HomePod production has been cut down to 200,000-300,000 units per month, putting total sales for 2018 in the vicinity of 3 to 4 million units. Earlier this month, KGI Securities pinned the number of total HomePod sales for 2018 even lower – at 2 to 2.5 million.

The latest investor not from DB paints a dire picture for Apple's foray in the smart speaker market, ...

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