The average selling price of smartphones grew significantly in Q1 2018. Despite a number of reports claiming that demand for premium smartphones was on the decline, a new report by German research group Gfk reveals a significant increase in average selling prices (ASPs) across the globe.
According to the report, the ASP of smartphones across the globe is now heading towards the $400 mark, with Q1 2018 seeing an average price of $374, representing a huge increase of 21% over the first quarter of 2017 when the global ASP sat at $310. Although this growth in pricing is represented as an industry ...
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