Friday, 1 June 2018

WSJ: Apple seeks more growth in ad revenue with new network for mobile apps



We've already known about Apple's wishes to expand its Services revenue from the $30 billion it reported last fiscal year, to $50 billion by fiscal year 2021. But Apple also is looking to expand its digital advertising business according to The Wall Street Journal. To that end, the business daily says that Apple has discussing a new ad network with companies like Snap and Pinterest. The new venture would place advertisements on mobile apps in exchange for a piece of the action. Apple already raked in nearly $1 billion last year by selling promotional ads for the App Store's search tool.

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