Instagram enables augmented reality shopping through its mobile app

Instagram continues to add new tools to its app to enable users to interact in different ways with the content it provides. The latest updated tackles augmented reality, a technology that many other companies have already implemented in their products.

Starting today, several brands that are using Instagram to sell their products will now be able to add a new augmented reality feature that lets customers try their products before they buy it, Mashable reports.

The new feature is meant to help Instagram users to preview certain products they plan to buy and see what they look like ...