Is Apple using scare tactics to sell the Watch?

Can you sell a health device, or even medicine, without it coming off as if you're purposefully playing on people's fears just to earn a profit? That's a tough question, which I've been struggling with for the past few days.

After Apple's last week, an interesting thought suddenly hit me: is Apple starting to lean a bit too much into scare tactics so it can move larger volumes of its increasingly health-centric Watch? Is this a far-fetched proposition for a company which has certainly traded some of its focus and character for sheer growth in the last few years? The ...