Snap, the parent company behind the disappearing photo app, launched on the stock market earlier this month, making Snapchat’s co-founder, Evan Spiegel, the world’s youngest billionaire. The IPO saw the company’s shares soar up to $26 in two days, marking a $9 increase, and raised an eye-watering $3.4bn. Good job Mr Spiegel, right? However, a recent report from Emarketer forecasts that Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL, with estimates of pulling in $3bn a year by the end of 2019. Тhe agency reported last year that Yahoo had dropped from ...
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