WhatsApp is Facebook's most expensive acquisition ($22 bn) and is also absolutely free. So free, in fact, that you couldn't pay for it even if you wanted to. And while the "freeness" of it won't change anytime soon, there will be ads. Oh, there will be ads.
Following the departures of WhatsApp co-founders Jan Koum and Brian Acton in May — who left the company after disagreements with Facebook over monetizing the popular chat app — a new report by the Wall Street Journal reveals Facebook's intentions to introduce Status ads to WhatsApp starting next year.
The ...
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