Tuesday, 14 July 2020

Google promises EU Fitbit data will not be used for furthering ad business post-acquisition

Google has assured the European Commission that it wouldn't use Fitbit's health and wellness data for targeting ads if the deal is allowed to close, according to .

In November last year,  for $2.1 billion emerged. The fitness-tracking device maker is the in the wearables market per estimates but it is struggling to keep up in the face of , Xiaomi, Samsung, and Huawei.

Google, on the other hand, is keen on bolstering its hardware unit which currently comprises smartphones, tablets, notebooks, and smart speakers. 

Advocacy groups ...

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