Apple releases its first four ads for the HomePod smart speaker

Pre-orders for Apple's HomePod smart speaker have already begun, and the device is set to be released on February 9th. As a result, Apple has released four new commercials for the device. The four ads are titled Beat, Equalizer, Distortion and Bass. The songs heard playing in the background are, in order, "DNA" by Kendrick Lamar, "All Night" by Big Boi, "Holy Water" by Hembree, and "Ain't I" by Lizzo.

The ads really don't show that much of the HomePod except for quick shots of the mesh that covers most of the smart speaker, and the LCD control panel on top of the device. The remainder of ...