Thursday 29 June 2017

Wave 7: Apple iPhone sales ride Sprint's BOGO to score strong June rebound in U.S.

According to analytical firm Wave 7, Sprint's BOGO promotion on leased Apple iPhone 7 and Apple iPhone 7 Plus units have helped Apple score a strong June in U.S. sales. Apple's chief rival, Samsung, benefited from a strong start for the Samsung Galaxy S8 and Samsung Galaxy S8+. The latter two handsets were the subject of a T-Mobile BOGO, but sales of the previous generation models (Samsung Galaxy S7 and Samsung Galaxy S7 edge) have dried up to the point that Samsung's sales at physical retail locations in the states have been negatively affected.

Wave 7 analyst Jeffrey Moore notes that ...

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