OnePlus is a very unconventional smartphone manufacturer, generating far more buzz than a lot of mobile industry veterans nowadays, including through unorthodox publicity stunts, while settling for just two hardware upgrades a year.
The company doesn’t appear to be targeting either massive sales volumes or hefty profit margins, charging reasonable prices for high-end products, and discontinuing old flagships when new ones are released.
Believe it or not, this highly unusual strategy seems to be working great in at least one paramount market, where OnePlus has become the leader ...
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